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December 27, 2011

Forever 21 to Open in France



The Los Angeles-based company, with 460 stores under its belt, is saying "bonjour" to the French market on January 28. The first store is opening on the outskirts of Paris in Vélizy, but the brand plans to continue its European takeover throughout the country.

It'll be interesting to see how welcoming the French are to the very American brand. Will the inexpensive retailer impact the legendary je ne sais quoi of Parisian style? Doubtful.


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